Digital Marketing Statistics & Metrics

Omnichannel Experience is Ranked as the First Priority for B2B Businesses at a Rate of 50% in the Next Two Years | Accenture

B2B Digital Marketing | Canada

Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance.

Take a glance a the top priorities for B2B businesses in the next two years:

  • Providing an omnichannel experience is ranked as the first priority for B2B businesses at a rate of 50%.
  • Providing end-to-end order visibility ranked as the second priority with a rate of 46%.
  • Capturing 360° customer view comes at next as a B2B priority with a rate of 40%.
Top Priorities for B2B Businesses Within the Next Two Years

A Graph Shows The Top Priorities for B2B Businesses Within the Next Two Years.


Founded in 1989, Accenture is a global management consulting and professional services firm that provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 442,000 people serving clients in over 120 countries, Accenture works at the intersection of business and technology to drive innovation that improves the way the world works and lives.Accenture also is a partner with more than three-quarters of the Fortune Global 500. Accenture has expertise across more than 40 industries and all business functions; delivering transformational outcomes for a demanding new digital world.

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