Digital Marketing Statistics & Metrics

Aligning Teams Around Common Goals is The Main Benefit of Using a Documented B2B Content Marketing Strategy in North America at a Rate of 81%, 2019 | CMI & MarketingProfs

B2B Digital Marketing | North America

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Developing a content marketing strategy takes time. Good strategy requires extensive research to truly understand your audience attitudes and behaviors accurately figuring out who they are, what content will inform and delight them, and where they consume content.

Take a glance at the benefits of documented B2B content marketing strategy:

  • Aligning teams around common goals is ranked as the top benefit of using a documented B2B content marketing strategy at a rate of 81%.
  • Makes it easier to determine which types of content to develop is ranked as the second benefit of a documented B2B content marketing strategy at a rate of 81%.
  • Keeps the team focused on documented priorities comes at next as a documented content marketing strategy benefit at a rate of 73%.
The B2B Documented Content Marketing Strategy Benefits, 2019.

                                   A Graph Shows The B2B Documented Content Marketing Strategy Benefits, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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