Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Developing a content marketing strategy takes time. Good strategy requires extensive research to truly understand your audience attitudes and behaviors accurately figuring out who they are, what content will inform and delight them, and where they consume content.
Take a glance at the benefits of documented B2B content marketing strategy:
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019