Digital Marketing Statistics & Metrics

Agencies Objectives That Artificial Intelligence Helps to Drive, 2018

Artificial Intelligence | Europe

Artificial intelligence can be used to solve problems across the board it can support businesses in increasing sales, detect fraud, improve customer experience, automate work processes and provide predictive analysis. Simulation of human intelligence processes by machines, especially computer systems. AI is performing tasks such as identifying patterns in the data more efficiently than humans, enabling businesses to gain more insight out of their data.

Take a glance at the objectives that artificial intelligence helped European agencies in achieving it, 2018:

  • 55% of surveyed agencies reported that artificial intelligence supported them in improving business productivity.
  • 45% of surveyed agencies mentioned that using artificial intelligence helped them in increasing their competitive advantage.
  • 36% of surveyed agencies said that artificial intelligence helped them in delivering fast innovation opportunities within the business.
  • 34% of surveyed agencies reported that using artificial intelligence supported in increasing profitability.
Business Objectives That AI Help to Drive 2018

A Graph Shows The Business Objectives That AI Supported In Achieving it, 2018.

IAB Europe

Marketing and Advertising

Founded in 2008, IAB Europe is the leading European-level industry association for the digital Marketing and advertising ecosystems. The company's goal is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, explaining the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonized business practices that take account of changing users' expectations and enable digital brand advertising to scale in Europe. Today, IAB Europe represents over 5,500 organizations.


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