Digital Marketing Statistics & Metrics

“Candy” Is the Top Halloween Celebrating Item in US, 2017 | NRF

E-Commerce & Retail | USA

72% of Americans are planning to celebrate Halloween this year. More than half of them tend to celebrate the Halloween firstly by handing out candy (70.6%), decorating (49.2%) and dressing up in costume.

Younger celebrants – aged 18-24 years – are significantly more likely to dress in costume and attend or host a party, while older generations are much more likely to hand out candy.

"Candy" Is the Top Halloween Celebrating Item in US, 2017 | NRF 1 | Digital Marketing Community

The Halloween Celebrating Item in the US, 2017 | NRF.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

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