Digital Marketing Statistics & Metrics

The Top Challenges of The Strategic Content Management in 2019

Content Marketing | Global

Managing content and digital assets is a primary concern for organizations going through a digital transformation. Effective content management nowadays is central to businesses strategies. The digital content is everywhere. The smart content management strategy is absolutely necessary for all organizations, small or big, not only to manage the huge volume of your data efficiently but also to enable intelligent decision making and provide quality assurance for all your information assets.

Take a glance at the top strategic content management challenges in 2019:

  • Communication between teams is ranked as the top strategic content management challenge in 2019 with a rate of 65%.
  • Enough content strategy skilled staff is ranked as the second top strategic content management challenge with a rate of 53%.
  • Content production workflow is ranked also as a content management challenge in 2019 with a rate of 45%.
  • The lack of budget is listed also as a challenge of strategic content management with a rate of 44%.
Strategic Content Management Challenges in 2019

A Graph Shows The Top Strategic Content Management Challenges in 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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