Digital Marketing Statistics & Metrics

18% of Organizations Has The Right Technology in Place to Manage Their Content Marketing Efforts, 2018 | ICC & CMI

Digital Marketing | USA

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Content marketing efforts are a conversation building a platform to share content is important, but its ultimate purpose is to enable meaningful interaction with the audience.

45% of surveyed marketers indicated that their organizations have the tools to manage the content marketing efforts but they are not using them to their potential, compared to 37% of marketers reported that their organizations haven’t acquired the right tools. Only 18% of marketers mentioned that their organization has the right technology in place to manage their content marketing efforts.

The Right Technology in Place to Manage Content Marketing Efforts, 2018

A Graph Shows the Right Technology That Marketers Use to Manage Content Marketing Efforts in 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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