Digital Marketing Statistics & Metrics

42% of North America Manufacturing Marketers Needs an Easier Method to Measure Their Content Marketing ROI, 2018 | CMI

Digital Marketing | North America

Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. One element of this new form of marketing still plagues many manufacturing marketers it is how to successfully calculate their content marketing ROI. The ROI of content can’t be determined without a clear understanding of what successful content means for business and vice versa.

Take a glance at why manufacturing marketers don’t measure their content marketing ROI:

  • 42% of surveyed manufacturing marketers said that they don’t measure their content marketing ROI because they need an easier way to do this process.
  • 37% mentioned that they don’t know how to measure the ROI of their content marketing activities.
  • 30% reported that there is no formal justification required.
Why Manufacturing Marketers Don't Measure Their Content Marketing ROI Reasons, 2018.

A Graph Shows Why Manufacturing Marketers Don’t Measure Their Content Marketing ROI Reasons, 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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