Digital Marketing Statistics & Metrics

LinkedIn is Ranked as The Most Used Platform For Content Marketing Purposes by Technology Marketers With a Rate of 97%, 2018 | CMI & MarketingProfs

Social Media Marketing | Global

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer needs for information, as opposed to creating demand for a new need. It always helps companies to create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.

Take a glance at the social media platforms used by technology marketers for content marketing purposes:

  • LinkedIn is ranked as the most used platform for content marketing purposes by technology marketers with a rate of 97%.
  • Twitter ranked as the second most used social media platform by technology marketers with a rate of 94% for content marketing purposes.
  • Facebook comes at next as a platform used for content marketing purposes with a rate of 89%.
The Social Platforms That Technology Marketers Use For Marketing Purposes, 2018.

A Graph Shows The Social Platforms That Technology Marketers Use For Marketing Purposes, 2018 | Data based on a survey of 274 respondents in North America.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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