Digital Marketing Statistics & Metrics

Developing the Content Pieces That Resonate With the Targeted Audience is the Most Challenging Task for Content Strategists With a Rate of 33%, 2018 | SEM Rush & CMI

Digital Marketing | Global

A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together.

33% of surveyed content strategists indicated that ”Developing the content pieces that resonate with the targeted audience” is the most challenging task for them, while 25% mentioned that ”Developing an ROI plan” is the most challenging task to meet. Then comes at next ”Finding the most prominent topics” with a rate of 16%.


The Most Challenging Tasks For Content Strategists in 2018

A Graph Shows The Most Challenging Tasks For Content Strategists, 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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