Measuring The Value of Personalization Experience in 2018

Digital Marketing Statistics & Metrics

51% of Digital Marketers Measure Their Personalization Efforts by Looking at Improvements in Conversion Rates, 2018 | Evergage

Digital Marketing | Global

The vast majority of marketers believe that personalization has at least some impact on advancing customer relationships, while nearly three quarters that believe personalization has a strong impact on advancing customer relationships.

Take a glance at how digital marketers measure their personalization efforts:

  • 51% of surveyed digital marketers mentioned that they measure the value of personalization by tracking conversion rates.
  • 49% reported that they gauge the value of personalization by looking at the click-through rate improvements.
  • 37% indicated that they measure the success of their personalization experience by looking at the revenue growth.
Measuring The Value of Personalization Experience in 2018

A Graph Shows How Marketers Measure The Value of Personalization Experience.

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