The vast majority of marketers believe that personalization has at least some impact on advancing customer relationships, while nearly three quarters that believe personalization has a strong impact on advancing customer relationships.

Take a glance at how digital marketers measure their personalization efforts:

• 51% of surveyed digital marketers mentioned that they measure the value of personalization by tracking conversion rates.
• 49% reported that they gauge the value of personalization by looking at the click-through rate improvements.
• 37% indicated that they measure the success of their personalization experience by looking at the revenue growth.

A Graph Shows How Marketers Measure The Value of Personalization Experience.