Digital Marketing Statistics & Metrics

Social Media Marketing is Ranked as The Most Effective Marketing Channel for Businesses With a Rate of 78%, 2018 | Buffer & Social Media Week

Digital Marketing | Global

Marketing channels are channels used by any company to reach their end customers. These channels are generally interdependent on each other and interact with each other so as to ensure that the product reaches from the company to the end customer.
Marketing channels can be defined as the set of people, activities, and the intermediary organizations that play a crucial role in transferring the ownership of the goods or services from the point of production or manufacturing to the point of consumption.

Take a glance at the most effective marketing channels for businesses:

  • Social media marketing is ranked as the most effective marketing channel with a rate of 78%.
  • Email marketing is ranked as the second most useful marketing channel for businesses with a rate of 65%.
  • SEO/SEM comes at next with a rate of 41%.
The Most Effective Channels For Business, 2018.

                                                               A Graph Shows The Most Effective Channels For Business, 2018.


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