Digital Marketing Statistics & Metrics

Social Media Publishing/Analytics is The Most Used Technology That Assists Enterprise Marketers in Managing Their Content Marketing Efforts at a Rate of 83%

Digital Marketing | North America

Content marketing is the main part of any business that pushes all the forms of their inbound techniques such as email, social, paid and organic search. Having a clear and defined content marketing strategies will not only support marketers to create content but to audit and set objectives that improve their content distribution and provides help in evaluating and measuring ROMI.

Take a glance at the types of technologies used by enterprise marketers in managing their content marketing efforts:

  • Social media publishing analytics is the most used technologies by surveyed enterprise marketers that assist them in managing their content marketing efforts at a rate of 83%.
  • Email marketing software is ranked as the second most used technology that assists enterprise marketers in managing their content marketing efforts at a rate of 81%.
  • Analytics tools come at next as a used technology by enterprise marketers in order to assist in managing their content marketing efforts at a rate of 66%.
  • Content management systems also listed a technology that assists enterprise marketers in managing their content marketing efforts at a rate of 56%.
Types of Technologies That Enterprise Marketers Use, 2019

A Graph Shows The Types of Technologies That Enterprise Marketers Are Using to Manage Their Content Marketing Efforts, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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