Case Study
Increase ROAS at Scale with IgnitionOne and Facebook Integration | Case Study
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
News
Facebook Rolls Out New Video Tools for Creators
It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …
Indicators
Social Media Platforms Usage in Saudi Arabia, 2019 | WeAreSocial
The influence of social media has been felt in the recent political uprisings in the Arab world. In the Arab region, the tools of social media played a crucial role in mobilizing. Whether it is Facebook, Twitter, YouTube, Google or Blogs, they all have found themselves central to the uprisings in an unprecedented way. The …
News
Pinterest Introduces New “Ads on the Go” Tool to Manage Campaigns on Phone
Pinterest introduces new mobile ad tools “Pinterest Ads on the Go” that allows brands to create and manage their ad campaigns more easily, and help drive awareness and performance for the marketers on the platform. using mobile phones. Pinterest explains the motives behind “Pinterest Ads on the Go”: “In the last year, we’ve added a …
Indicators
Social Media Platforms Usage in Kuwait 2019 | WeAreSocial
Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they communicate with each other within the past decade. It has made communication more efficient and easier. Social media platforms are being used by people of all ages for many different reasons. People communicate …
Articles
How to Create a Well-Crafted Buyer Persona(S): 80+ Questions to Answer
The concept of “User Persona” has first introduced by Alan Cooper in 1999 to help inform design strategy. This was necessary then since user-friendly digital services and products were lacking. In 2002, businesses began a focus on “Buyer Persona” to address the rapid changes in buying behaviors starting to occur. The question businesses get asked …
Indicators
Social Media Publishing/Analytics is The Most Used Technology That Assists Enterprise Marketers in Managing Their Content Marketing Efforts at a Rate of 83%
Content marketing is the main part of any business that pushes all the forms of their inbound techniques such as email, social, paid and organic search. Having a clear and defined content marketing strategies will not only support marketers to create content but to audit and set objectives that improve their content distribution and provides help in evaluating and measuring ROMI. …
Indicators
Social Marketers Are Using Social Media Data to Evaluate Their Campaigns Performance With a Rate of 77% | SproutSocial
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. It does make sense that the social marketers mentioned that they couldn’t do their jobs without social media management and …