In terms of online communication, when customers see banner ads or online promotion, these advertisements may attract customers’ attention and stimulate their interesting particular products. Before they decide to purchase, they will need additional information to help them out. If they do not have enough information, they will search through online channels such as online catalogs, websites, or search engines. When customers have enough information, they will need to compare those choices of products or services.
High-quality products are the biggest driver of brand advocacy, followed closely by rewards. The key point is that online shoppers are prepared to spend money, but they want value for money whether that’s reflected in the quality of the product/service, the customer service received, or through other rewarding returns.
As with any generation, the deal-breaker is to understand the needs of Gen Xs without generalization, tailoring brand message and strategy accordingly. After all, with spending power in mind, Gen X’s return and interaction are potentially more rewarding than any other.

Take a glance at the top factors that motivate generation X online shoppers to promote brands online in 2019:

• High-quality products are ranked as the main factor that motivates generation X online shoppers to promote a brand with a rate of 48%.
• Rewards are ranked as the second top reason that surveyed generation X online shoppers reported to motivate them to promote brands online with a rate of 42%.
• Receiving a great customer service comes at next as a motivation factor that drives surveyed generation X online shoppers to promote brands online with a rate of 33%.
• Finding relevant somethings to online shoppers ‘ interests also listed as a factor that drives surveyed generation X Internet users to promote a brand online with a rate of 30%.

A Figure Shows The Factors That Motivates Generation X Internet Users To Promote a Brand, 2019.