In terms of online communication, when customers see banner ads or online promotion, these advertisements may attract customers’ attention and stimulate their interesting particular products. Before they decide to purchase, they will need additional information to help them out. If they do not have enough information, they will search through online channels such as online catalogs, websites, or search engines. When customers have enough information, they will need to compare those choices of products or services.
High-quality products are the biggest driver of brand advocacy, followed closely by rewards. The key point is that online shoppers are prepared to spend money, but they want value for money whether that’s reflected in the quality of the product/service, the customer service received, or through other rewarding returns.
As with any generation, the deal-breaker is to understand the needs of Gen Xs without generalization, tailoring brand message and strategy accordingly. After all, with spending power in mind, Gen X’s return and interaction are potentially more rewarding than any other.