Generation-x are likely to be logging on to social media for goal-oriented activities, beyond just casual browsing. Generation-x are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well to target this specific generation.
Take a glance at generation-x social media activities:
38% mentioned that they are using social media to stay up-to-date with news/current affairs, while 30% reported that they are using social media to find funny or entertaining content. Then comes at next 28% who indicated that they are using it to search for products to buy & to network for work.