Generation X Social Media Usage In 2018

Digital Marketing Statistics & Metrics

38% of Generation X Are Using Social Media to Keep Up to Date With News & Events in 2018 | GlobalWebIndex

| Global

Generation-x are likely to be logging on to social media for goal-oriented activities, beyond just casual browsing. Generation-x are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well to target this specific generation.

Take a glance at generation-x social media activities:

38% mentioned that they are using social media to stay up-to-date with news/current affairs, while 30% reported that they are using social media to find funny or entertaining content. Then comes at next 28% who indicated that they are using it to search for products to buy & to network for work.

A Graph Shows Generation-X Activities On Social Media.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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