Digital Marketing Statistics & Metrics

Greeting Cards & Flowers Are the Most Planned Mother’s Day Purchases in US, 2017 | NRF

E-Commerce & Retail | USA

According to a survey conducted by NRF, American shoppers were expected to spend nearly $23.6 billion in 2017 compared to $21.4 billion in 2016. So, retailers should be ready with a wide range of gift options and a variety of promotions for their customers.

In terms of the most planned Mother’s day purchases, greeting cards came at the top with a rate of 77.9%, followed by flowers (58.5%), special outings such as dinner or brunch (55.9%) and gift cards/certificates (45%).

It worth to be mentioned that, American shoppers planned to spend $4.2 billion on special outings such as dinner or brunch (purchased by 56%), $2.6 billion on flowers (69%), $2.5 billion on gift cards (45%), $2.1 billion on clothing (37%), $2 billion on consumer electronics (15%) and $1.9 billion on personal services such as a spa day (24%).

What Is the Most Planned Mother's Day Purchases in US, 2017 | NRF

A Graph Shows the Most Planned Mother’s Day Purchases in US, 2017


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

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