Half of Online Shoppers in Europe Buy Clothing & Footwear Online, 2016

Digital Marketing Statistics & Metrics

Half of European Online Shoppers Buy Clothing & Footwear Online, 2016 | Mastercard

E-Commerce & Retail | Europe

Clothing and footwear are the most popular categories among European online shoppers with an average of 48% in European Economic Area (EEA), followed by tickets with a rate of 34%, electronics (33%) and books (31%).

Half of European Online Shoppers Buy Clothing & Footwear Online, 2016 Mastercard

Mastercard

Financial Services

Mastercard (NYSE: MA), is a technology company in the global payments industry.  Mastercard's global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  The company products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.
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