Digital Marketing Statistics & Metrics

Customer Acquisition is The Most Important Campaign Objective At a Rate of 93%, 2018

Digital Marketing | USA

Marketing objectives are essential for any organization that wants to raise awareness about itself, its products, or its services. Great marketing objectives should help build organizational awareness and grow customer loyalty, marketing objectives are the goals set by a business for when promoting its products or services to potential consumers that should be achieved within a given time frame.

Take a glance at the most important campaign objectives, 2018:

  • Customer acquisition is ranked as the main important campaigns objective by surveyed digital marketers with a rate of 93%.
  • Brand awareness is ranked as the second most important campaign objective with a rate of 81%.
  • Customer loyalty come at next as an important campaign objective by surveyed marketers at a rate of 76%.
  • Customer advocacy also listed as an important campaign objective with a rate of 68%.
Importance of Campaign Objectives, 2018

A Graph Shows The Importance of Marketing Campaigns Objectives, 2018.


Market Research & Data Technology

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Nielsen has operations in over 100 countries, covering more than 90% of the world's population.


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