Digital Marketing Statistics & Metrics

Changing of SEO Algorithms Were The Most Important B2C Content Marketing Issue in 2018

Digital Marketing | Global

Business has an online presence, content marketing is a part of any online marketing strategies but creating content which resonates to the targeted audience can reach as many people as possible, Content marketing has been a challenge for many marketers for years. While the challenge has typically been how to generate more content the issue is shifted more towards the changing of algorithms which means new techniques are required in terms of generating a beneficial content.

Take a glance at the content marketing issues that were important for B2C organizations in 2018:

  • Changing of SEO algorithms is ranked as the most important issue that B2C organizations were facing in 2018 with a rate of 63%.
  • Changing of social media algorithms is ranked as the second most important issue for B2C organizations content marketers with a rate of 59%.
  • Content marketing as a revenue center come at next as an important issue that was facing B2C organizations in 2018 with a rate of 44%.
  • Data privacy regulation also listed as an important content marketing issue that was facing B2C organizations with a rate of 30%.
Content Marketing Issues That Were Important For B2C Organizations in 2018

A Graph Shows The Content Marketing That B2C Organizations Was Facing in 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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