Digital Marketing Statistics & Metrics

Free Return Shipping is The Most Important Factor That Convert Visitors Into Customers With a Rate of 67%, 2017 | Crieto

E-Commerce & Retail | Global

The way a site presents its products is essential to e-commerce success the product page is one of the key components of turning a visitor into a customer.
It’s the simplest and most common goal of any electronic commerce business. Implementing e-commerce conversion strategies are actually effective and drive customers to make those purchases.

Take a glance at the top important factors that convert visitors into customers on an e-commerce website:

  • Free return shipping is ranked as the most important factor for online shoppers in an e-commerce site at a rate of 67%.
  • Discounts availability is ranked as the second important factor for online shoppers in an online shopping site with a rate of 64%.
  • Appealing photos come at next as an important factor with a rate of 48%.
How eCommerce Sites Can Improve Their Conversion, 2017

A Graph Shows How eCommerce Sites Can Improve Their Conversions, 2017.


Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.


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