The online retail market in India has grown by leaps and bounds from its nascent state in the mid-2000s to its current market. Strong government initiatives coupled with reducing prices of smartphones and data plans by telecom service providers have led to an increase in adoption of internet amongst new users. Consumer behavior has also evolved wherein e-commerce initially was more of a heavily discounted marketplace.
Take a glance at the e-commerce retail market by value in India 2018:
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019