Digital Marketing Statistics & Metrics

69% of Irish Online Shoppers Consider Returning Shipping to Be the Most Attractive Service if They Don’t Have to Pay for It, 2018 | PWC

E-Commerce & Retail | Ireland

Online shopping is becoming increasingly popular because of the speed and ease of use for customers. Irish businesses need to be able to offer seamless, free returns to attract and keep customers returning to their online store. The additional cost that this will drive into the business will need to be effectively managed but, if successful, should lead to a greater customer loyalty and repeat business.

Take a glance at the most attractive service that Irish online shoppers need it to be for free:

  • 69% of surveyed Irish online shoppers mentioned that free return shipping is the most attractive service if they don’t have to pay for it.
  • 56% reported that package tracking would be great if they don’t have to pay an extra cost for this service.
  • 51% said that the same day delivery is an attractive service if it can be offered for free.
The Most Attractive Service To Offer With No Extra Cost, 2018.

A Graph Shows The Most Attractive Service To Offer With No Extra Cost, 2018.


Market Research

PwC is one of the leading professional services networks in the world with offices in 158 countries and more than 250,000 people. PwC helps organizations and individuals create the value they’re looking for and achieve the goals they're seeking, by delivering quality in assurance, tax and advisory services.At the end of 2018, PwC firms provided services to more than 429 of the Global Fortune 500 companies besides more than 100,000 entrepreneurial and private businesses achieving gross revenue by US$41.3 billion, up 7% on the previous year.

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