Digital Marketing Statistics & Metrics

High Delivery Charges Are the Main Irish Online Shoppers Reason to Abandon a Cart With a Rate of 41%, 2017 | RoyalMail

E-Commerce & Retail | Ireland

In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase. Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase. Any item that enters the shopping cart but never makes it through the transaction is considered to be “abandoned” by the shopper. Irish online shoppers abandon their carts more frequently than the international average.

Take a glance at the top reasons for cart abandonment by Irish online shoppers:

  • 43% reported that they are unhappy with the delivery charge.
  • 41% mentioned that they were only browsing.
  • 32% indicated that they changed their mind after seeing what they will spend.
The Irish Digital Buyers Reasons For Cart Abandonment, 2017.

A Graph Shows The Irish Digital Buyers Reasons For Cart Abandonment, 2017.

Royal Mail

Postal Service & Courier

Royal Mail is a postal service and courier company in the United Kingdom, originally established in 1516. The company's subsidiary, Royal Mail Group Limited, operates the brands Royal Mail (letters) and Parcel force Worldwide.  The company provides mail collection and delivery services throughout the UK. Letters are deposited in a pillar or wall box, taken to a post office, or collected in bulk from businesses. Royal Mail connect companies, customers and communities across the UK, delivering a ‘one-price-goes-anywhere’ universal postal service to over 29 million addresses. As one of the UK's leading companies, that focus on being recognized as the best delivery company in the UK and across Europe.


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