Digital Marketing Statistics & Metrics

The Inability of Trying Products in Advance is The Least Favorite Factor of The Online Purchasing Journey at a Rate of 27%, 2018

E-Commerce & Retail | Australia

The Internet has penetrated into daily life and has become an essential medium of communication both for individuals and for businesses. This has helped companies to communicate with their customers electronically and sell their products and services online. Many e-commerce surveys reflect that although companies are trying their best to satisfy their customers yet a large number of customers are reluctant to purchase online due to the digital shoppers’ concerns about their online purchasing journey.

Take a glance at the factors that digital buyers don’t like it in their online purchasing journey:

  • The inability of trying products in advance is ranked as the least favorite factor of online purchasing journey by surveyed digital buyers at a rate of 27%.
  • Paying shipping costs is ranked as the second factor that digital buyers don’t like it in their online purchasing journey at a rate of 18%.
  • Waiting for receiving products comes at next as a factor that online consumers don’t like it in their online purchasing journey at a rate of 15%.
  • Concerns about sites security also listed as the least favorite factor of online purchasing at a rate of 7%.
What is your least favorite thing about making a purchase online, 2018

A Chart Shows The Least Favorite Things About Making Online Purchases, 2018.

BigCommerce

Founded in 2009, BigCommerce is an Australian company develops the e-commerce software and platform for fast-growing businesses. It's considered the world’s leading cloud e-commerce platform for established and rapidly-growing businesses. BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software. BigCommerce serves B2B and B2C e-commerce for over 60,000 SMBs, 2,000+ mid-market businesses, more than 25 Fortune 1000 companies, and also industry-leading brands including Assurant, Ben & Jerry’s, Gibson, Paul Mitchell, Martha Stewart, and Toyota.
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