Marketing technologies involve the combination of technology with business processes that may enable marketers to promote and get benefits in sales and marketing efforts associated with advanced organizational goals. With artificial intelligence, data analytics, and machine learning, companies can make their marketing technology future-ready, boost their ROI based on years of data, quickly identify and respond to customer needs and delivering exceptional personalized experiences.
Take a glance at the primary objectives of implementing marketing technologies from the marketing influencers’ point of view in 2019:
- Improving marketing efficiency is ranked as the main objective of implementing marketing technologies by surveyed marketers with a rate of 61%.
- Increasing marketing ROI is ranked as the second primary objective to be achieved from utilizing marketing technologies with a rate of 57%.
- Improving decision making come at next as a goal to be achieved due to marketing technologies implementation with a rate of 38%.
- Gaining a competitive advantage also listed as a marketing technology utilization objective with a rate of 36%.
A Graph Shows The Primary Objectives For MarTech Utilization Strategies To Be Achieved, 2019.