Digital Marketing Statistics & Metrics

Benefits of Using Content Marketing Technologies by Manufacturing Marketers, 2019

Digital Marketing | Global

Digital and content marketing have taken manufacturing companies to another level, content is a powerful tool of attracting manufacturing leads then converting them into customers. Without tracking the right metrics and testing a variety of channels, manufacturing marketers may be leaving leads on the table. Usage of content marketing technologies can support manufacturing marketers in achieving their objectives and many more benefits

Take a glance at the content marketing technologies usage benefits from manufacturing marketer’s point of view 2019:

  • Better insights into how content is performing are ranked as the main benefit of using content marketing technologies by manufacturing marketers with a rate of 67%.
  • Better insights of audience behavior are ranked as the second benefit of using content marketing technologies at a rate of 55%.
  • Easier content repurposing comes as a benefit of using content marketing technologies by surveyed manufacturing marketers with a rate of 43%.
  • Enhancing customer experience also listed as a benefit of using content marketing technologies at a rate of 40%.
Benefits Manufacturing Marketers get from using Content Marketing Technologies 2019

A Graph Shows The Benefits of Using Content Marketing Technologies by Manufacturing Marketers, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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