According to the millennials in 2021 report, millennials are slowly becoming the benchmark of consumer behavior. Also, despite numerous setbacks, millennials remain positive. Furthermore, looking back at the beginning of 2020 they represented the single largest generation in the global full-time workforce (65%).
Let’s check these millennials’ insights in 2021.
It is crucial to recognize that not all of the millennials have responded to the crisis in the same way. For instance, freelancers have found it most challenging to keep their work contracts, therefore they’re most likely to have used their savings (46%).
According to the millennials’ insights, students have been more likely than other millennial groups to have taken out a loan as a response to the COVID-19 outbreak (15%).
However, when it comes to financial awareness:
Streaming online TV has been one of the most popular activities during the COVID-19 pandemic. Only under 6 in 10 millennials in early July said they’re watching more shows because of the COVID-19 outbreak also a quarter said they’re going to continue to do so once the outbreak is over. Watching subscription services is their favorite type of online TV, with Netflix being their go-to platform globally.
Check the full insights here.