Lead nurturing is the process of engaging a defined targeted audience by providing relevant information at each stage of the buyer’s journey. Brands want to actively move the prospects that they have created through their marketing and lead generation efforts, to the point where they become paying customers. Some tactics on how to nurture leads are through targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization. Contact information is easy to get, but how marketers can turn a lead into a customer, content marketing lead nurturing methods can drive huge improvements.
Take a glance at the technology marketers content marketing methods used in order to nurture their audience, 2019:
- Email campaigns are ranked as the most used content marketing method by surveyed technology marketers in order to nurture their audience with a rate of 92%.
- Educational content is ranked as the second used content marketing method by technology marketers to nurture their audience with a rate of 79%.
- Clear calls to action for next steps (CTAs) comes at next as content marketing method used by technology marketers to nurturing their audience with a rate of 71%.
- In-person events also listed as technology marketers nurturing audience content marketing method with a rate of 67%.
A Graph Shows The Content Marketing Methods Used By Technology Marketers to Nurture Their Audience, 2019.