Digital Marketing Statistics & Metrics

Technology Marketers Nurturing Audience Content Marketing Methods, 2019

Digital Marketing | Global

Lead nurturing is the process of engaging a defined targeted audience by providing relevant information at each stage of the buyer’s journey. Brands want to actively move the prospects that they have created through their marketing and lead generation efforts, to the point where they become paying customers. Some tactics on how to nurture leads are through targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization. Contact information is easy to get, but how marketers can turn a lead into a customer, content marketing lead nurturing methods can drive huge improvements.

Take a glance at the technology marketers content marketing methods used in order to nurture their audience, 2019:

  • Email campaigns are ranked as the most used content marketing method by surveyed technology marketers in order to nurture their audience with a rate of 92%.
  • Educational content is ranked as the second used content marketing method by technology marketers to nurture their audience with a rate of 79%.
  • Clear calls to action for next steps (CTAs) comes at next as content marketing method used by technology marketers to nurturing their audience with a rate of 71%.
  • In-person events also listed as technology marketers nurturing audience content marketing method with a rate of 67%.
Content Marketing Methods That Technology Marketers Use It to Nurture Their Audience, 2019

A Graph Shows The Content Marketing Methods Used By Technology Marketers to Nurture Their Audience, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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