Lead nurturing is the process of engaging a defined targeted audience by providing relevant information at each stage of the buyer’s journey. Brands want to actively move the prospects that they have created through their marketing and lead generation efforts, to the point where they become paying customers. Some tactics on how to nurture leads are through targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization. Contact information is easy to get, but how marketers can turn a lead into a customer, content marketing lead nurturing methods can drive huge improvements.
A Graph Shows The Content Marketing Methods Used By Technology Marketers to Nurture Their Audience, 2019.
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