Digital Marketing Statistics & Metrics

52% of Online Shoppers Say They Take Their Time Finding the Best Deals

Consumer Behavior | Global

We can say that aside from in-restaurant dining, eating habits have shifted toward outdoor seating, food delivery, and home cooking. This COVID-19 pandemic is not like any other crisis, the effects of it have been ongoing for nearly the entire year, and doesn’t show any signs of abating soon.

Let’s go through the online grocery insights and trends for this year.

Online Food Shopping and Delivery Sales Have Spiked:

According to the online grocery insights, before COVID-19, online grocery shopping was most common among urban-dwelling millennials, and while this is still the case, the COVID-19 pandemic has driven other consumers into the market.

The following chart shows the percentage of internet users in the following urban contexts that have purchased a grocery item online in the past month.

The Online Grocery Insights Amid COVID-19 | DMCAccording to the previous chart, online grocery shoppers in Q2 2020 are a very brand, price, and quality-conscious audience: 63% say they research products online before buying, 56% say they use coupons or discounts, and 52% say they take their time finding the best deals.

Over One-Third of the Online Population Globally Say They’ve Purchased a Grocery Item Online in the Past Month:

According to the online grocery insights, growth rates in different regions vary – especially when looking at those who are the main shopper in their household. Also, Latin and North America have experienced the greatest increase in online grocery shopping since the start of the COVID-19 pandemic.

The following chart shows the percentage of those who are mainly responsible for food shopping for their household who say they have ordered groceries online in the past month.

The Online Grocery Insights Amid COVID-19 | DMC

 

  • Based on the online grocery shopping insights, The UK experienced the greatest percentage growth of online grocery shoppers in the region, and now 3 in 10 consumers have online grocery shopped in the past month.
  • Not only that but also, In the U.S., Argentina, and Colombia, where deaths per 100k citizens are among the highest in the world, 3 in 10 internet users now say they’ve ordered groceries online in the past month. Anyhow, the severity of COVID-19 is not the sole driver of growth in online grocery sales.
  • Also, In Europe for example, the situation differs widely by country.

Make sure to check the full online grocery insights here.

  • RELATED ARTICLE

    Subscribe for our newsletter!

    Fields marked with an * are required

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019