We can say that aside from in-restaurant dining, eating habits have shifted toward outdoor seating, food delivery, and home cooking. This COVID-19 pandemic is not like any other crisis, the effects of it have been ongoing for nearly the entire year, and doesn’t show any signs of abating soon.
Let’s go through the online grocery insights and trends for this year.
According to the online grocery insights, before COVID-19, online grocery shopping was most common among urban-dwelling millennials, and while this is still the case, the COVID-19 pandemic has driven other consumers into the market.
The following chart shows the percentage of internet users in the following urban contexts that have purchased a grocery item online in the past month.
According to the previous chart, online grocery shoppers in Q2 2020 are a very brand, price, and quality-conscious audience: 63% say they research products online before buying, 56% say they use coupons or discounts, and 52% say they take their time finding the best deals.
According to the online grocery insights, growth rates in different regions vary – especially when looking at those who are the main shopper in their household. Also, Latin and North America have experienced the greatest increase in online grocery shopping since the start of the COVID-19 pandemic.
The following chart shows the percentage of those who are mainly responsible for food shopping for their household who say they have ordered groceries online in the past month.
Make sure to check the full online grocery insights here.