The digital and social media strategy & tactics focus on understanding organizational requirements and guiding the development or refinement of the organizations strategic, tactical and audit plans which the participants can implement in the organization. Through a detailed overview of a wide range of the most important current and emerging digital and social media programs and channels, organizations/companies will be able to identify the programs, channels, and techniques that will enhance their online presence.

Take a glance at the most implemented social programs by organizations in 2018:

• Paid advertising on social networks is ranked as the most implemented social programs by surveyed organizations with a rate of 53%.
• Influencer marketing & customer advocacy are ranked as the second most implemented social programs by surveyed organizations at a rate of 26%.
• The promotion of an organization by employees on social media and building credibility and reputation comes at next as implemented social programs by organizations at a rate of 23%.
• The programmatic use of social media by the sales team also listed as an implemented social program by organizations at a rate of 21%.

A Graph Shows The Most Social Program Implemented By Organizations, 2018.