Digital Marketing Statistics & Metrics

Organizations Most Implemented Social Programs, 2018

Uncategorized | Global

The digital and social media strategy & tactics focus on understanding organizational requirements and guiding the development or refinement of the organizations strategic, tactical and audit plans which the participants can implement in the organization. Through a detailed overview of a wide range of the most important current and emerging digital and social media programs and channels, organizations/companies will be able to identify the programs, channels, and techniques that will enhance their online presence.

Take a glance at the most implemented social programs by organizations in 2018:

  • Paid advertising on social networks is ranked as the most implemented social programs by surveyed organizations with a rate of 53%.
  • Influencer marketing & customer advocacy are ranked as the second most implemented social programs by surveyed organizations at a rate of 26%.
  • The promotion of an organization by employees on social media and building credibility and reputation comes at next as implemented social programs by organizations at a rate of 23%.
  • The programmatic use of social media by the sales team also listed as an implemented social program by organizations at a rate of 21%.
Social Programs Implemented by organizations 2018

A Graph Shows The Most Social Program Implemented By Organizations, 2018.


First established in 2008, Hootsuite is the most widely used social media management platform, with more than 16 million customers. Hootsuite is recognized as a leader in social media management by Forrester. Hootsuite's platform brings together the clients' social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow revenue.

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