Original digital video content refers to programming not advertising that is professionally produced specifically for digital/online consumption. Ad spending on original digital video programming has been climbing rapidly in recent years and looks set to continue doing so, as advertisers eye the attractive profile of original digital video audiences. ODV viewers reported a higher level of brand engagement with both direct and incumbent brands manifested as store/site visitation, word of mouth, social, buzz, and online search or social following.
A Graph Show The Digital Marketers Who Agree With Each Statements About Original Digital Video Advertising.
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