Digital Marketing Statistics & Metrics

31% of marketers think that paid advertising – including print, outdoor and broadcast – is the most overrated marketing tactic. This is followed by Social media organic (13%), online paid advertising (11%), email marketing (10%), and PR/analyst relations (6%).

Among the 78 marketing thought leaders surveyed, the majority of them assume Youtube as the most used platform for digital video marketing followed by Facebook, while Snapchat ranks the last place in this measure.

Focusing on lead quality over the lead quantity (77%) and improving conversion rates/campaign results (75%) are at the top organization’s demand generation priorities during 2017. Besides, improving the ability to measure and analyze marketing impact (67%) and increasing the lead generations (58%) are the following top organization’s demand generation priorities during 2017. This survey was …

Marketers are focusing on improving their SEO presence (61%), creating more blog content (53%) that can be found via distributing & amplifying content (47%). On the other hand, a few marketers are focusing on interactive (38%) & visual (31%) content creation, long-form/visual content creation (29%), the webinars (19%).

Only 12% of total 78 marketing thought leaders surveyed consider their organizations to be very effective at video marketing. They are followed by a rate of 32% consider it as effective and 19% are somewhat effective.

There are specific channels and tactics which are performing relative to different stages of the funnel, at the top of the funnel marketers identified events (69%), webinars (62%) and lead nurturing campaigns (60%) as their most successful tactics. However, white papers declined from 66% last year to 49% this year as a successful funnel tactic, while …

The majority of marketers (70%) focus on converting leads into customers and 55% focus on growing traffic to their website. There’s also a strong focus on increasing revenue derived from existing customers with a rate of 45%. Another 39% of marketers focus on proving marketing ROI which has consistently been a challenge for marketers YOY.

5.5% only of the US Marketers evaluate their ROI as extremely positive, while 33.7% think that their ROI is acceptable and 21.5% think that their ROI is not acceptable, besides 39.3% have no idea whether their marketing dollars are doing anything for them. These rates were observed from a survey consisted of 10 questions asked via …