More than two-thirds of 105 marketing executives – from companies ranging in size from under $10 million in revenue (34%) to $1 billion plus (10%) – respondents on the survey indicated their demand generation budgets will increase this year 2017, with a third of them expecting to increase between 1% and 10%, & only 11% tend to increase …
The majority of small businesses (28.6%) are depending on the digital marketing campaigns in 2017 for driving more sales as the top of their primary goal. 15.5% preferred collecting more leads or subscribers as their top goal and 14.4% think that building brand awareness is their goal. Although 11.6% expressed their intention to start using the digital marketing. …
A survey of 46 questions in total was hosted online in the UK shows that achieving engagement with consumers, increasing sales and brand awareness are the top three objectives for B2C email marketing campaigns. These objectives changing slightly for B2B marketers; as leading generation/acquisition is their top objective.
The Customer Relationship Management (CRM) is the most valuable digital marketing skill for all the sectors; this is closely followed by brand management (60%) and digital marketing (47%). But Telecoms & Utilities sectors counted as the most sector caring by the CRM with a rate of 71% besides the brand management at the same rate …
The majority of North American B2C marketers are not sure about the total budget they spent on content marketing, while 25% of B2C marketers spend from 1% up to 99% of their organization’s total marketing budget on content marketing. Only 2% of marketers don’t spend on content marketing.
44% of Indian marketers determined that email marketing was the digital marketing channel that offered the best ROI for each 1 rupee invested in 2016. This was followed closely by Facebook with a rate of 36%, then LinkedIn with a rate of 11%.
Several Google initiatives in the last year have helped Google to maintain its robust growth, including a fourth mobile text unit, Google Maps ads, PLAs on image search & the decoupling of desktop & tablet bidding. UK Google spending growth falls to reach 10% in Q1 2017. Although CPCs rose 3% in the same period, compared …
Globally, media advertising revenues grew by +5.7% in 2016, to reach $493 billion. The biggest contributors to growth were the US, China, Australia, and the UK. As a result of the 2016’s cyclical events (US elections, UEFA Football tournament, Olympic Games, Copa America) ad sales boosted despite lower than expected ratings. It worth to be …
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