Digital Marketing Statistics & Metrics

86% of North American B2C marketers are already using content marketing in contrast to 14% don’t use content marketing. Only 40% of marketers whose organizations using content marketing also have clarity on content marketing success, and there is a percentage of 26% doesn’t have information about how successful or unsuccessful their content marketing is.

Marketers use many different channels in order to attract and convert customers at each of these different stages. While certain channels may work best for certain customers, the important thing for marketers to remember is that they should try to extend their reach to as many different customers as possible. This includes running campaigns across multiple channels and …

Social media marketing holds 41% of Indian Marketers budget in 2016, followed by 25% for search marketing, then 15% for email marketing. Social media marketing also tops the list of marketing activities being planned for 2017, followed closely by email marketing and search marketing.

US paid search spending growth increased by +1% to record 15% in Q1 2017. Google search ad. spending in the US also grew by the same rate (+1%) to reach 21% during the same period, up from 20% in Q4 2016. It worth to be mentioned that there were several Google initiatives in the last …

Globally, digital advertising sales (display, video, search & social) grew by +17% to $178 billion in 2016. Mobile advertising also grew by +48% in 2016 to reach $80 billion, or 45% of total digital advertising revenue, and it is expected to keep growing to hit $215 billion, or 72% of total digital budgets.

Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).

Over 15,000 adults across 15 different European countries were interviewed online in order to provide insight into consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across Europe. Portugal achieved the highest awareness of the OBA Icon with Admarker (59%) with an increasing rate in awareness of Admarker & Icon …

There was a time not too long ago when digital marketing was all about advertising and “push” messaging.. e.g., online ads, promotional emails & sales campaigns not anymore. In these days, nearly a third of marketer’s (29%)  say content marketing will be one of their top 3 most important activities in the coming year. Coming …