Digital Marketing Statistics & Metrics

An Annual survey with a participation of 2,562 B2B marketers from across North America shows that social promotion is the most paid methods used to promote content with a rate of 84%, followed by search engine marketing with a rate of 67%. Only 8% of B2B marketers said they don’t use any paid methods for …

North America is positioned as the region with the highest share of internet advertising revenue, followed by the Asia Pacific, then Europe, Middle East and Africa (EMEA). It’s expected that this arrangement will continue until 2020.

About 1 in 10 of companies and agencies respondents to the top priorities for the company, believes that social media analytics and joining up online and offline data are the top 2 for their organizations in 2017 with rates of 29% and 28% respectively. Followed by Search engine marketing, mobile optimization, mobile app engagement, while …

78% of North America’ B2B marketers from the total 2,562 recipients surveyed said they have a content marketing strategy. They use mainly emails, and LinkedIn to distribute their content. Printed media comes in the third level as a distribution channel for content even before YouTube and Twitter.

17% of companies respondents said optimizing the customer experience is their biggest opportunities in 2016, while social marketing is the biggest opportunity for agencies. Creating compelling content for digital experiences comes at the same rank as the biggest opportunity in 2016 for both agencies and companies with a rate of 15%.

When marketers surveyed asked about “what their biggest challenges when using social networks”, measuring ROI, connecting the dots between social media and broader marketing goals, and securing budget & resources for social were the top three challenges that face them. An important thing to be noticed that there is a gap between the challenge of …

Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …

89% of B2B marketers from around the globe said that their organizations use content marketing vs only 11% of them. When B2B marketers asked “In your organization, is it clear what an effective or successful content marketing program looks like?”, 41% of them assume that they have clarity on content marketing success and 30% of …