Among those that have paid to subscribe to digital content, movies ranked at the top with a rate of 38%, followed by sports (34%), then TV series (25%). 24% of those who have subscribed to a content subscription have signed up for music, 20% for ebooks and 20% for mobile games, while 17% signed up …
59% of successful video marketers rely on video placement targeting. Placement targeting or using particular videos or channels on YouTube is the most effective way to target the right customers. Placement targeting is the most precise way to target the right customer, with the right message, at the right time on YouTube. This indicator based …
“Pipeline influenced” was the top response for the first time as primary metric marketing departments were being measured on (32%), followed by MQLs/SALs (27%), total leads/inquiries (15%), accounts engaged (15%) while 1% only are measuring using the web traffic. These insights were conducted from December 2016 through early January 2017, and the report is based on responses from …
Most businesses are owning websites (71.2%) and social media accounts (67.8%) as marketing assets, while the minority of small business are using other marketing assets like digital ads (27.7%), offline ads (26.4%), landing pages (23.2%) and a blog (21.9%). 10% of the US marketers aren’t using any of the above marketing assets. These rates were observed from a survey directed …
Looking at the previous years, email still an essential component of marketers’ strategy. Those saying the email was either ‘important’ or ‘very important’ totaled with a rate of 95% in 2016. The highest figure recorded, with 63% saying the email was ‘very important’. Only 1% of marketers surveyed said email marketing was ‘unimportant’.
All marketers need to understand the brand followers behavior, the below indicator explains the brand followers behavior from 35 countries (China is excluded), there were 24,219 ‘Brand Followers’ among 56,767 adults aged 16-64. The study shows that the search engines are the most preferred tool by the brand followers to hear any news about the products or …
Most of the 78 marketing thought leaders – globally- surveyed reported that using both YouTube (96%) and Facebook (93%) are the most preferred platforms for video marketing. They also reported that they’ve reached over 85% of the total market through these two social video platforms.
37.1% of small-business owners and managers across the US are preferring “customer acquisition” as the primary hurdle. But 23% think that their main challenge is “capturing leads or subscribers”. Nearly the same rate (22%) think that getting “the web traffic” is their challenge. Only 17.9% believes that “retaining customers” is their main challenge. These rates were observed from …
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