“Social media updates” grabbed the highest rate (40%) of the best performing digital channels that delivered maximum customer engagement in 2016. Email/newsletter campaigns ranked the next (32%), followed by SMS campaigns (14%).
Most of the companies are planning to increase their budgets for some of the digital marketing channels or disciplines in 2017. The highest rate of companies (62%) planning to increase their coming budget on mobile marketing, because they know it is likely to yield tangible results. Personalization, email marketing, and social media marketing almost have …
When marketers surveyed about the main challenges holding them back in digital video marketing, most of them referred to the difficulty of measuring ROI (44%), limitation of in-house experts (43%) and the shortage of workers (37%) and budget (34%) as their top challenges. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500 enterprises.
Email marketing has great benefits for marketers, 23% of marketers surveyed assume that generating more leads is the biggest benefit from the email marketing, followed by a rate of 19% goes to improving sales and 17% improving conversation rates.
58% of marketers surveyed claimed that they are planning to increase their investments in email marketing in 2017. Paid advertising in Facebook Twitter, LinkedIn, etc. ranked the second with a rate of 50% of the total respondents who said they will increase the budget in 2017, followed by content marketing with a rate of 47%.
The highest rate of respondents (23%) showed that their organizations spend more than $501K on video marketing in 2016, while 22% of respondents don’t know about the real amount. It worth to be mentioned that, 70% of marketers surveyed spent from 1% up to 10% of their marketing budget on digital video. This indicator based …
Marketers use a variety of metrics to evaluate email campaigns & measure success. Counting the increase of subscribers number ranked the top of these metrics with a rate of 29%, followed by a rate of 21% goes to high-funnel engagement metrics. There is a rate of 23% of marketers don’t focus on any kind of …
In terms of digital video marketing, marketers rely basically on keywords (73%), interests (67%) and geographic/demographic (64%) features as their top used targeting tactics on YouTube. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500.
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