Digital Marketing Statistics & Metrics

“Social Media Updates” Gives the Highest Customer Engagement, 2016 | Octane Research

Digital Marketing | India

“Social media updates” grabbed the highest rate (40%) of the best performing digital channels that delivered maximum customer engagement in 2016. Email/newsletter campaigns ranked the next (32%), followed by SMS campaigns (14%).

"Social Media Updates" Gives the Highest Customer Engagement, 2016 | Octane Research 1 | Digital Marketing Community

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