/ Indicators / “Social Media Updates” Gives the Highest Customer Engagement, 2016 | Octane Research
“Social Media Updates” Gives the Highest Customer Engagement, 2016 | Octane Research
Digital Marketing|India
“Social media updates” grabbed the highest rate (40%) of the best performing digital channels that delivered maximum customer engagement in 2016. Email/newsletter campaigns ranked the next (32%), followed by SMS campaigns (14%).