Digital Marketing Statistics & Metrics

Most of the brand’s stories on Instagram are linked to a shopping cart. 59% of these stories are linked to a shoppable page, while 23% are linked to other social platforms. Only 10% of these stories are linked to a blog post and 5% are linked to a campaign page.

Online advertising techniques used in the healthcare sector have changed in 2016 than 2015. Boosting Facebook posts increased from 76% in 2015 to hit 83% in 2016 to head all advertising techniques used in this sector. This was followed by Google AdWord with a rate of 78% and then prompted tweets (51%).

Thinking of Facebook Messenger as a communication tool used in marketing, it’s the preferred one. The majority of Facebook users surveyed (82.2%) reported that they didn’t communicate with a brand or a retailer via Facebook Messenger overall, compared with 17.9% who did so.

The vast majority of all email subject lines (84%) within the retail industry falls between 21 and 60 characters; achieving the lowest open rate which estimated with 12.8%. In contrast, only 5% of all email subject lines within the same sector falls between 1 and 20 characters; achieving the highest open rate which estimated with …

Google Analytics still the core tool used to measure the ROI – return on investments- in the digital health care sector although there was a decrease than 2015. It grabbed a rate of 77%, a -9% decreasing rate comparing to the previous year. While the HootSuite ranked at the next with a rate of 41%, …

In India, the majority of marketers receive their highest number of subscribers from Gmail with a rate of 78% in 2016 and the rest comes from corporate IDs (32%), Yahoo! (14%), Hotmail (8%) and others sources (4%).

Nearly half of marketers in India (47%) depend mainly on analytics software to track their email campaigns. Another rate (23%) of Indian marketers calculate the ratio of users sign ups & registration rates via that campaign and 20% use open rates for the same purpose.

The majority of Indian marketers surveyed reported that social media marketing is better in achieving brand awareness with a rate of 73% and driving engagement with a rate of 67%. Increasing traffic (58%) and generating leads (51%) ranked next of benefits that social media marketing practices achieved.