Email marketing technology ranked as the first content marketing techniques used to manage the content marketing efforts with a rate of 76%, while 42% are using marketing automation software. The content management system (CMS) comes next with a rate of 57% as the second used technology in managing the content marketing goals, compared to the content collaboration/workflow …
63% of surveyed companies worldwide that make a collaboration between outsourced and in-house resources indicated that this method is the most effective way to implement and execute digital marketing tactics, compared to 30% that depends on outsourcing only to perform their marketing tactics, while only 7% that handle their marketing tactics using their in-house resources only.
There are various types of content that B2B marketers organizations use for content marketing purposes in North America. 94% of B2B marketers mentioned that their organizations use many social media platforms to manage their content marketing objectives, in another side, 73% of B2B marketing influencers indicated that their organizations are using case studies to achieve their content marketing goals. …
46% of marketing influencers indicated that the single-topic e-mail campaigns are the most effective tactic to use that improve the e-mail marketing campaigns engagement, focusing on the subject line and the body content on a single-topic provide marketers with the ability to capture and keep the attention of those subscribers interested in that topic. While 39% …
The top strategic priority for organizations in 2018 is content and experience management with a rate of 45% as one of their first three most important priorities, while 20% mentioned that content management is the main important area. 32% of respondents ranked analytics as their organization’s second priority, while only 8% mentioned analytics is their first priority, compared …
92% of marketers surveyed indicated that their organizations find out that content is a business asset. 50% of them have strongly agreed that the content is a business asset, while 42% agreed somehow. On the other side, only 5% of surveyed marketers mentioned that their organizations don’t agree that content is a business asset or even supported.
69% of decision-makers in the US increased their budget for mobile websites in 2017 in a way to provide the best mobile consumer experience. So, IT and marketing decision-makers in the US emphasized to build a strong foundation for content that can scale to meet the needs of different engines or for both smartphones and …
More than three out of five (62%) of B2C organizations in North America outsource at least one of the content marketing activities listed in the below chart. Most of them (49%) outsource content creation (e.g., writers, designers, video production), and 26% outsource content promotion or distribution. Only 17% outsource content marketing measurement and 10% outsource content …
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