Most of Marketers Tend to Increase Their Marketing Budget in 2017

Digital Marketing Statistics & Metrics

66% of Marketers Tend to Increase Their Marketing Budget in 2017 | Demand Gen

Digital Marketing | Global

More than two-thirds of 105 marketing executives – from companies ranging in size from under $10 million in revenue (34%) to $1 billion plus (10%) – respondents on the survey indicated their demand generation budgets will increase this year 2017, with a third of them expecting to increase between 1% and 10%, & only 11% tend to increase by 30%.

This Survey was conducted from December 2016 through early January 2017, and the report is based on responses from the highest percentage of respondents (39%) were midmarket from organizations in the $100 million range, The respondents represent a range of different industries; the largest sector is software/technology (53%), followed by business services/consulting (19%).

Demand Gen Report

Launched in 2007, Demand Gen Report is a publication focusing exclusively on the strategies, tactics, and measurements that are key to generating demand. Demand Gen Report is a targeted online media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth.
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