E-commerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. Relying too much on one source of traffic leaves you exposed to risks, just because a channel is fantastic …
AI and automation are changing the business environment across industries, delivering new opportunities through intelligent, automated products. Some companies are ahead of the curve, and others are stagnating in their adoption of the tech. As the adoption of AI technologies continues to grow, so will the demand for skilled workers. Larger enterprises may choose positions to …
Marketing is taking on a leading role in digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile-optimized measures but now also incorporates the …
Mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites. As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. Take …
The payment approaches via the internet and the network are growing at a furious pace. In this way, the variety of electronic payment systems consists of numerous types to achieve a strong level of security. However, in parallel, the attacks procedures and strategies are as advanced as security solutions. Identity theft is a crime in …
AI marketing is a method of leveraging customer data and AI concepts like machine learning in marketing strategies to anticipate the customer next move and improve the customer journey through relevant content and individualized automation. For many marketers, the problem with marketing today isn’t a lack of knowledge or skill to create personalized campaigns, but …
Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, is empowering consumers. It is the mobile mind shift, and retailers need to fundamentally change their mobile strategies to drive …
Marketing automation is a software platform that helps business in the automation process of their marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Marketers can use its purpose-built tools to drive pipeline by sourcing the hottest leads and creating customized campaigns that expertly target your ideal buyer, …
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