Mobile has greatly influenced the shopper’s decision journey. Retail apps, which formerly existed only to provide an e-commerce shopping experience on mobile, can now create a more compelling experience for shoppers by adding an in-store experience. Whether it’s to offset the show rooming trend, develop their e-commerce streams, or cultivate customer loyalty, mobile solutions are …
The online retail market in India has grown by leaps and bounds from its nascent state in the mid-2000s to its current market. Strong government initiatives coupled with reducing prices of smartphones and data plans by telecom service providers have led to an increase in adoption of internet amongst new users. Consumer behavior has also …
The best driver for increased AI adoption is a success in early deployments. Of all the new technologies emerging in the late 20th century, the production of artificial intelligence (AI) may provide the most profound impacts on organizational decision making with the ability to provide large quantities of information and expertise. AI will change the …
Privacy and security concerns of consumers have been touted as one of the barriers to the growth of any online transaction. These concerns increase the risk perception of consumers. Understanding the consequences of privacy and security concerns and their relationship to risk perceptions may provide a solution. The relationship between privacy and security is investigated using …
E-commerce market has great potential, especially the aspect of online shopping, but before every move of development, there are many key factors that restrict the activity of consumers shopping online. Online shoppers take the advantage of any online shopping platform for browsing products, deals, comparing prices and checking availability and delivery speed. Amazon is used for …
Digital marketing has been at the forefront of the advertising industry for a number of years now, and with social trends constantly changing, it can be difficult to stay ahead of the game. This is why a well-researched, carefully planned strategy can be the difference between a real estate agency’s success and failure. One of …
At a time when many other segments of entertainment & media are experiencing slowing growth, the global internet advertising market continues to expand apace. Despite economic uncertainty in many countries and regions, spending on Internet advertising has maintained its momentum, as consumer demand for Internet access continues to grow globally, and high-speed mobile connections become …
The false personal information is usually fed into the demographic analysis of social media data within electronic participation initiatives or big data-driven policy making cycles. Accounting for and correcting for such misrepresentative demographic data is critical when social media data informs policy formulation cycles. Take a glance at the most platforms that the Arab online users …
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