Retargeting is growing as an area of marketing spending. With Google search and display being the dominant retargeting tools. Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and …
Marketing automation provides repeatable marketing processes, closed-loop marketing analysis, automated multi-channel execution, and customer segmentation. The goal of marketing automation is to transform raw leads into sales-ready leads in a consistent and repeatable process and helps to bridge the gap between lead generation activities and follow up by sales. It offers marketers to fully understand, …
While online advertising is the lifeline of many internet content platforms, the use of ad blockers has surged in recent years presenting a challenge to platforms dependent on ad revenue. Some platforms disallow the use of ad-blocking software when viewing their sites, by using an ad-block wall. This technology allows websites to find if a …
A virtual private network (VPN) allows users to remotely access a private network and share data securely while using a public network such as the Internet. VPNs are often described as exclusive tunnels that travel through the Internet. The key is that no one can peer into your tunnel and no one else can use …
Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this report is to determine the consumers’ attitude towards e-commerce purchasing through online …
In terms of online communication, when customers see banner ads or online promotion, these advertisements may attract customers’ attention and stimulate their interesting particular products. Before they decide to purchase, they will need additional information to help them out. If they do not have enough information, they will search through online channels, e.g, online catalogs, …
Banks that aim to win in the digital economy will need to master the digital technologies in creating new, winning business models. It requires a strong strategy to deliver relevant data in real-time to the various service layers that connect ecosystem players. Today, wholesale digitalization a significant feature for the banking landscape. However, banks should seriously …
While consumers are generally very satisfied with the basic banking services being provided through digital channels, their experiences with more complicated transactions are currently falling short of the growing expectations and digital demands. Today’s banking consumers have come to expect seamlessly connected, convenient and positive service interactions at every stage of the financial lifecycle, and …
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