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Customer Experience Mapping is The Most Difficult Tactic Used in Optimizing Marketing Automation at a Rate of 55%, 2018 | Ascend 2 & ClickDimensions

B2B Digital Marketing | Global

Marketing automation provides repeatable marketing processes, closed-loop marketing analysis, automated multi-channel execution, and customer segmentation. The goal of marketing automation is to transform raw leads into sales-ready leads in a consistent and repeatable process and helps to bridge the gap between lead generation activities and follow up by sales. It offers marketers to fully understand, develop and implement strategic marketing plans.

Take a glance at the most difficult tactics used in optimizing B2B marketing automation:

  • Customer experience mapping is ranked as the most difficult tactic used to optimize marketing automation at a rate of 55%.
  • Ai & predictive modeling is ranked as the second difficult tactic used in marketing automation optimization at a rate of 48%.
  • Personalized/dynamic content comes at next as a hard marketing automation optimization tactic at a rate of 44%.
The Most Difficult Tactics Used in Optimizing Marketing Automation, 2017.

A Graph Shows The Most Difficult Tactics Used in Optimizing Marketing Automation, 2018.

Ascend2

Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.

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