Retargeting is growing as an area of marketing spending. With Google search and display being the dominant retargeting tools. Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
Take a glance at the online shopper’s attitudes towards retargeting ads in the UK: