No matter how many channels try to challenge the throne, they all come up short. Email marketing is one of the effective digital channels for keeping engaged with people who have already expressed interest in any brand with the ability to reach out directly to these individuals with updates and sales that can encourage them …
Same-day delivery has the potential to change the way that online consumers shop. It integrates the convenience of online retail with the immediacy of bricks-and-mortar stores. In the recent years, it was too obvious that the number of companies that started to pilot and operate new models of same-day delivery, including incumbent logistics providers is increasing. Online …
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding, while outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling, It is costly and the ROI is much lower than inbound …
Instant messaging is a set of communication technologies used for text-based communication between two or more participants over the internet. It allows effective and efficient communication, allowing immediate receipt of acknowledgment or reply. In the company, colleagues can send and reply instant message in real time without face to face, meanwhile, the work report can …
Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention, generate leads, expand their customer base, Generate or increase online sales. To outsource content marketing you’ve got to do the work to create systems, processes, and routines that ensure a high-quality end …
The cross-border shoppers are purchasing goods when they visit other countries (“touristic shopping”) or when they shop on the Internet to import goods, often from foreign websites. While cross-border shopping happens all over the world, the online consumer’s cross- borders purchases rate is growing daily. Take a glance at the top reasons to make an …
Online shoppers attitudes of making a ship back to a retailer are changing. Although a majority of shoppers prefer to return items to a store, the percentage of shoppers who shipped back to the retailer is growing through the years. For many, it’s simply more convenient and flexible, and free shipping on returns offered by …
A payment gateway refers to the software that processes online payments, such as credit card processors and digital wallets. E-commerce platforms like BigCommerce incorporate payment gateways into their systems to provide a way to collect payments online. “Payment method” refers to the choices provided to shoppers at checkout. For example, the option to pay with …
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