Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance. Take a glance a the top priorities for B2B businesses in the next two years: Providing an …
As technology evolves, the options for content marketing technology are increasing. These days, tech that used to seem like science fiction is becoming increasingly common. When it comes to measuring content results, tools that have been around for ages, such as Google Analytics, can be particularly useful. Analytics tools indicate the idea of how many people …
In order to know which metrics matter for your online paid ad campaigns, you first have to know your goals. Without S.M.A.R.T. goals (Specific, Measurable, Attainable, Relevant and Timely Goals), you could end up tracking the wrong metrics, making the wrong decisions, and wasting/losing money. While advertising’s priorities are increasingly focused on long-term customer relationships, …
Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for …
Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Take a glance at the personalization usage in B2B sector vs. B2C sector: 80% of surveyed B2B companies mentioned that they are using email personalization tactic compared to …
Gaming has long played a prominent role in the entertainment space, both on-and-offline. But recently, the gaming community has expanded significantly. With the definite increase in the computing power you carry around in your pocket, smartphone gaming has become a huge industry. Take a glance at the most used gaming devices by internet users: Smartphones …
While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality. Take a glance at the Australian mobile shoppers attitudes: …
Digital advertisements are used to increase the brand awareness and brand exposure in the target market. Informing the potential customers about the brand and its products is the first step towards attaining business goals. While advertising’s priorities are increasingly focused on long-term customer relationships, the value of impressions and web traffic indicates that advertisers also remain …
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