Digital Marketing Statistics & Metrics

87% of B2B Marketers Are Using Analytics Tools for Their Content Marketing Purposes, 2018 | Hubspot

Digital Marketing | North America

As technology evolves, the options for content marketing technology are increasing. These days, tech that used to seem like science fiction is becoming increasingly common.
When it comes to measuring content results, tools that have been around for ages, such as Google Analytics, can be particularly useful. Analytics tools indicate the idea of how many people are viewing content, who are engaging with it, what the response on social media has been like, and so on.

Take a glance at the top 5 technologies that B2B marketers use for content marketing:

  • Analytics tools are ranked as the first used technology used by B2B marketers for content marketing purposes with a rate of 87%.
  • Email marketing technology is ranked as the second used technology for content marketing purposes by B2B marketers at a rate of 70%.
  • The content management system comes next with a rate of 63% as a technology used for content marketing purposes.
Top Technologies That Marketers Use For Content Marketing, 2018.

A Graph Shows The Top Technologies That B2B Marketers Use For Content Marketing, 2018.

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.


Subscribe for our newsletter!