Year after year, millions of Africans are coming online for the first time and the region continues to rise in importance within the digital world. And in terms of their attitude towards social media, African users use fewer platforms for longer and in a more active/engaged way compared to other users around the whole world. …
Despite the importance of free shipping slipped down from 81% in 2014 to 74% in 2017, it is still the most important option for the majority of US shoppers when checking out for products/services online. That’s why 94% of US online shoppers – who surveyed – indicated that they have taken action to qualify for …
Email is one of the earliest digital marketing tools and it remains popular today because it’s available to businesses of all sizes. Besides, it’s easy to get started by building a list using inbound marketing and then communicating with subscribers using autoresponders, welcome emails and e-newsletters. So, in a comparison of email marketing versus other …
During holiday seasons, gifts are essential as it gives a true spirit to the holiday. There are some key factors that affect the decisions of shoppers in the US to shop for the holiday gifts from a particular brand or retailer. The overall price – including shipping costs – ranked the top of all these …
During the Christmas shopping season, sales increase dramatically in almost all retail areas across all digital shopping channels. In Europe, 87% of shoppers feel some sort of appeal towards the Christmas shopping. But when usually do Europeans make their Christmas gift purchasing?. A survey conducted by “PayPal” shows that 64% of Europeans make their Christmas …
Many of US shoppers abandon their shopping cart before finalizing a purchase. But why they are doing so? This may return to the extra costs of shipping, taxes and fees, creating an account or any other reason. The important thing here is what makes shoppers complete their purchases after abandoning a cart. 71% said that …
The holiday season is typically the time when retailers expect to see a windfall of revenue. So, they need to be aware of the main reasons make them prefer shopping online or in-store to start working on. US shoppers agreed that shopping in both online and in-store are the same in terms of convenience but …
The largest shopping season of the year is nearly upon us and it might be the biggest one yet. That’s why retailers need to be aware of how much their expected shoppers would spend on holiday gifts and when will they do so. The vast majority of US shoppers (73.5%) planned to spend on holiday gifts …
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